Buy Low Price From Here Now
A better time for your business starts in the next decade.
Are you ready?
In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.
Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:
- Read the signs
- Influence the trends
- Embrace new and reject stodgy
- Anticipate change
- Ask experts the right questions
- Seek out visionaries and snub fakers
- Separate the trends from fads
- Use technology-for everything
- Cash in on being ahead of the competition!
2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.
Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.
Because this is your life...in 2011.
Readmore
Technical Details
- ISBN13: 9780071497275- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
See more technical details
By Kevin Dugan (Cincinnati, OH)
Richard Laermer's 12th book* is, to quote Nettie Hartsock, "a decadent read."
Serialization of Content
One of the trends Laermer details in this 300-page, fast read is serialization. Technology like iTunes and TiVo are making content more fluid to keep up with our time-starved attention spans.
Even his book reads more like a blog with 77 chapters and plenty of sidebars. You can dive in and out based in your interests.
One of the reasons I most enjoyed 2011 is that I did not agree with everything Laermer suggests in his book.
That said he does provide insight into how society, religion, media, technology and even language/communication skills are all changing. More than just trends, Laermer gets the reader to think about what it all means. 2011 looks towards a bigger, more important picture. You may see it differently, but this book helps you expand your focus.
Bottom Line?
As my cover shot shows, 2011 is a good summer read. You should check it out...and not just because it's free.
By M. McGill (SoFL)
Yo, check it. Laermer's style is the dopest, phattest, wiggity-wiggiest.
And that is a direct quote from my grandmother!
In all seriousness, there are few people today who can pull together thoughts
like the ones you will find in 2011. Thought-provoking and stimulating and definitely a worthwhile read if you are at all interested in staying ahead of the curve and drilling down to truly original, "real" ways of doing business. Highly recommended.
By Mark Ramsey (California)
Okay, I was going to do a video review but my hair's a mess, so here's the bottom line: This book is really good. Just enough tongue in cheek to make the hard-boiled trend prognostication go down.
Laermer is a well known marketing and branding provocateur and PR guru who, from what I can tell, is an absolute sponge for what's next.
One of the points that Richard makes so brilliantly is that the future of trend predicting is knowing how to predict them yourself - for your own benefit. For this reason he offers up not only things to look for but ways to look for things to look for, if that makes sense.
That makes this a toolkit worth reading. And stray comments about Jennifer Lopez don't hurt either.
By R. T. Canal (Texas)
After reading Punk Marketing and finding it not only enjoyable, but quite accurate and useful, I was hopeful that '2011 Trendspotting' would be at least equal to Punk Marketing.......well, it's BETTER. The author seems to have an uncanny insight into people's buying motivations, trends, and media choices. Besides what one can "learn" to watch for, there's some very humerous passages about the current and past mind-set & fads of society.
By Juliet Romeo Hotel (Tallahassee, FL)
I had to read this book for my graduate program in management and its the first one that didn't bore me to tears. Richard Laermer has written an entertaining and fast-paced critique of western culture yet the reader is still required to think. Remember the goal is to learn how to spot trends. Keep that in your head while he throws topic after topic at you destroying conventional wisdom in the process.
Images Product
Buy 2011: Trendspotting for the Next Decade Now
