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Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining "publicity" to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike. Praise for other titles by Joe Marconi: For Crisis Marketing: When Bad Things Happen to Good Companies: "Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book." -- Christopher Forbes, Vice Chairman, Forbes magazine For Image Marketing: Using Public Perceptions to Attain Business Objectives: ". . . another winning effort from Joe Marconi, the master of marketing pragmatism." -- Joe Cappo, Senior Vice President, International Crain Communications, Inc.
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By Anne Lagache (Orinda, CA, USA)
I volunteered to be the publicist of a non-profit group then searched Amazon and the library for a comprehensive reference how-to book. This book is IT. The first part of the book is, I'd like to say, background reading which explains to you the reader what you've gotten yourself into. The last part of the book shows you what you have to do to be a really good publicist. It's called "A crash course in Publicity." The book has everything in it that you need. I just wish my Board would read some of it so we could follow a publicity plan which this book highly recommends - and I think it is a great idea. It's a hardback which is Really good because you'll be referring to it often. I highly recommend this book if you need a comprehensive reference book on publicity.
By Gian Fiero (Hollywood, California)
After teaching two semesters of publicity at San Francisco State, I ordered about 6 publicity books off of Amazon and I read them all cover-to-cover.
The Complete Guide To Publicity was the best in terms of accuracy, thoroughness, and real-life application.
Joe's years of experience and casual writing style makes the valuable information contained throughout this book very easy to digest and comprehend. It deals with, and focuses on, the principles and philosophies of publicity as they relate to the business professional who is attempting to maximize the visibility of their product, service or organization. It's an older book with no mention of the Internet, but the education provided is applicable.
For students who are interested in a publicity primer before - or in lieu of - taking a course in publicity, this is the book to get...and it's practically free here on Amazon.
By
Marconi obviously knows what he's talking about. He knows how great publicity is. I'm struggling to get my band into the papers and I'm tryin' and I'm tryin' and I keep getting the hard slap to the face. I mean, how are people gonna know where we're playin'?!
I loved this book! I liked Michael Levine's Guerrilla PR: Wired more, especially for the net stuff. But, Marconi is a good all-arounder. Totally covers all the stuff from the net to the unnet. Lots o' tips and stuff. Like I said, Marconi knows what he's talking 'bout.
Great stuff!
By (New York)
Packed with good information and easy to read. If you are a writer- you should get this book
By Adam F. Jewell (Pittsburgh, PA USA)
Everything presented in this book will help those charged with the task of generating publicity. Fundamentally, it must be remembered that publicity is just that, it is not paid advertising, it must be managed, but cannot be completely controlled. The goal of the publicist is to provide relevant, newsworthy, information, which will be deemed to be of interest to a target audience. Present the media with an honest, credible, story, that will help them accomplish their goals (attracting more viewers, selling more papers or magazines, or attracting more interested readers to a web site) and your story is more likely to be heard by those you desire to reach.
"The Complete Guide to Publicity" clearly defines publicity, what it is and is not, what to expect from a publicity effort, as well as the particulars to consider when dealing with various media and attempting to target specific audiences with your story.
An excellent introduction to the strategy and structure of a publicity campaign!
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